say BeRue

One word.

Pronounced as /be.ru:/

origin

[bi.ru]

noun (colour)

Derived from the Malay language, “Biru”, English for blue.

the spelling

[Be]

An English word.

[Rue]

Greek origin meaning “herb.”

An ancient plant, has fine-texture blue-green foliage and bears yellow flowers in summer, used as a culinary and medicinal herb.

In French it means “street”, but with slight difference in pronunciation.

the philosophy

It’s roots are from rich Malay cultural heritage, with a twist of English and French for commercialization, and injected with Islamic philosophy.

It is the vast blue sky that symbolizes the universe and heaven which mirrors the greatness of God.

the concept 

Only natural ingredients are used for all of our products.

One-for-all. A unisex brand, it has no gender preferences nor restrictions, thus fulfills all needs.

the concept 

Only natural ingredients are used for all of our products.

One-for-all. A unisex brand, it has no gender preferences nor restrictions, thus fulfills all needs.